Choosing between Fansly and OnlyFans can be difficult when fees, payout rules, and UK tax all affect what you actually keep.
While both platforms use the same 80/20 revenue split, they differ significantly in features, payout mechanisms, and VAT treatment.
This Fansly vs OnlyFans guide compares earnings, monetisation tools, fees, payout times, and audience reach. It also breaks down Income Tax, National Insurance, VAT, and the specific accounting rules if you earn from both platforms.
Fansly vs OnlyFans: features, monetisation and audience reach compared
Fansly and OnlyFans offer similar earning methods, but differ in subscription tools, paid content options, audience reach and platform visibility.
The table below compares the main features affecting monetisation and audience growth.
| Category | Fansly | OnlyFans | Category leader |
|---|---|---|---|
| Category: Market reach | Fansly: Has a smaller but more niche-focused audience, with engaged users who often seek specific communities, alternative content and specialised creator categories. | OnlyFans: Benefits from a much larger, more familiar user base, reducing subscription friction because many potential customers already understand the platform and have accounts. | Category leader: OnlyFans |
| Category: Creator search and platform visibility | Fansly: Helps users find creators through built-in search, tags and recommendations, giving creators an additional source of platform traffic alongside external promotion. | OnlyFans: Relies far more heavily on creators bringing in their own audience through external channels such as social media, Reddit, referrals and advertising. | Category leader: Fansly |
| Category: Subscriptions | Fansly: Can host multiple subscription tiers alongside a built-in free follow option all on one single account, allowing fans to choose their own spending level. | OnlyFans: Must set a single subscription price per profile, meaning they must run two separate accounts if they want to offer both a free page and a paid page. | Category leader: Fansly |
| Category: Pay-per-view (PPV) messaging | Fansly: Offers mass messaging, scheduling and PPV controls, with native targeting by subscription tier, subscriber status, auto-renew status and custom lists. | OnlyFans: Offers mass messaging, scheduling and PPV previews, with audience targeting through subscriber groups, user lists and selected recipient filters. | Category leader: Fansly |
| Category: Tips | Fansly: Adds tip goals and progress bars, allowing subscribers to contribute towards visible targets that can encourage more tipping activity. | OnlyFans: Subscribers can tip creators on posts or through messages, with tip menus commonly used to encourage contributions. | Category leader: Fansly |
| Category: Live streaming | Fansly: Creators can run live broadcasts with standard monetisation options, but the platform does not offer particularly advanced streaming features. | OnlyFans: Live streaming is available for free or paid sessions, although its overall streaming tools are fairly basic compared with specialist platforms. | Category leader: Tie |
| Category: Content navigation | Fansly: Uses browsing tools such as collections and media categories, making both recent and older content easier for subscribers to find. | OnlyFans: Primarily presents posts in a chronological feed, so older content can become harder to discover as new material is added. | Category leader: Fansly |
| Category: Content flexibility | Fansly: Generally allows more flexibility for lawful, consensual adult niches, although it still prohibits many extreme, unsafe and non-consensual themes. | OnlyFans: Uses tighter moderation around public nudity, extreme material and certain high-risk sexual themes, which can limit some niche adult content. | Category leader: Fansly |
| Category: Creator referral scheme | Fansly: Pays 5% on a referred creator’s sales for the first year and 1.5% thereafter. | OnlyFans: Pays a 5% referral commission on a referred creator’s earnings for the first 12 months. | Category leader: Fansly |
Overall, Fansly offers more flexibility, while OnlyFans benefits from a larger audience and stronger mainstream recognition.
The better platform depends on whether you prioritise flexible monetisation tools or access to a larger user base.
Platform fees: Fansly vs OnlyFans percentage split
Fansly and OnlyFans use the same standard revenue split: creators keep 80%, while each platform retains 20%.
Neither platform has a clear advantage on the standard revenue split.
For UK tax purposes, self-employed creators should record gross business income before deducting platform fees. HMRC defines turnover as business income before expenses.
Platform fees can usually be claimed as allowable business expenses if incurred wholly and exclusively for the creator’s trade.
This means tax is calculated on taxable profit after allowable expenses, rather than simply on the amount paid out by the platform.
Payout methods and processing times for UK creators
| Category | Fansly | OnlyFans | Category leader |
|---|---|---|---|
| Category: Fan payment clearance time | Fansly: 7-day rolling | OnlyFans: 7-day rolling | Category leader: Tie |
| Category: Minimum withdrawal | Fansly: $100 | OnlyFans: $20 | Category leader: OnlyFans |
| Category: Platform payout processing time | Fansly: 3-5 business days | OnlyFans: 1-3 business days | Category leader: OnlyFans |
Overall, OnlyFans offers a lower minimum withdrawal and faster payout processing. Both platforms use a similar rolling clearance period before earnings become available.
However, the time it takes for money to reach your bank can still vary depending on the payout method, bank processing times and account checks.
When should you record Fansly and OnlyFans income?
Cash basis accounting
Cash basis is the default accounting method for most UK sole traders. You generally record income when received, rather than when earned.
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The payout rule: choose a consistent method for deciding when platform income is received, such as when cleared earnings become available for withdrawal. HMRC allows businesses to choose how they record the receipt date, provided they apply that method consistently each tax year.
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The gross income rule: record gross fan payments as turnover if platform records show fees separately. Record platform fees separately and do not treat the net payout as total turnover.
Important: digital platform reports supplied for HMRC purposes may show amounts after fees, with platform fees reported separately.
These reports also use calendar-year figures, while UK Self Assessment generally follows the tax year from 6 April to 5 April.
Traditional accounting
If you opt out of cash basis, traditional accounting generally recognises income when the relevant content or service is provided, rather than when payment arrives.
Therefore, Fansly or OnlyFans income could fall into an earlier tax year even if you receive the payout later.
Do Fansly and OnlyFans deduct UK Income Tax or National Insurance?
No. Fansly and OnlyFans do not deduct UK Income Tax or National Insurance from creator payouts.
- Your responsibility: if you operate as a sole trader, you are responsible for reporting your taxable profit and paying any Income Tax and National Insurance due.
- Fees vs tax: platform fees are business expenses, not deductions of UK Income Tax.
- Data sharing vs tax payment: digital platform reporting rules can require platforms to report seller and payment information to tax authorities. This does not mean tax has been paid on your behalf.
Note: if your total gross trading income from one or more trades exceeds £1,000 in a tax year, you must register for Self Assessment.
You may still have no Income Tax to pay depending on your profits, other income and available allowances.
Fansly vs OnlyFans VAT rules explained
Fansly and OnlyFans are treated differently for UK VAT because they operate through different business structures.
You must register for VAT when either test is met:
- Historic test: your taxable turnover for the previous 12 months exceeds £90,000
- Future test: you expect your taxable turnover to exceed £90,000 in the next 30 days alone
Reverse-charge services received from overseas businesses also count towards these VAT registration tests.
OnlyFans creator earnings count towards the threshold. For VAT purposes, this is generally your 80% creator share, not the full amount fans pay.
Standard Fansly creator earnings are outside the scope of UK VAT and do not count towards the threshold.
However, the value of Fansly's 20% platform fee does count because it is an overseas service subject to the reverse charge.
The following rules apply once you are VAT registered:
OnlyFans VAT rules for UK creators
- Your 80% creator earnings are treated as a taxable supply
- OnlyFans pays the VAT amount to you separately through its VAT invoicing process
- You report this VAT as output VAT on your VAT return
- Eligible input VAT can reduce your VAT liability
Fansly VAT rules for UK creators
- You do not add UK VAT to your standard Fansly creator earnings
- Fansly's 20% platform fee is an overseas service subject to the reverse charge
- You report the reverse-charge VAT on your VAT return
- Input VAT equals output VAT, so no VAT is payable under the reverse charge
What if you earn from both Fansly and OnlyFans?
If both platforms form part of the same creator business, combine the income when calculating turnover, taxable profit and your Self Assessment return.
- Track each platform separately: keep organised records of statements, payouts and platform fees for Fansly and OnlyFans so your records can be reconciled.
- Claim allowable expenses: deduct eligible business costs from your combined income when calculating taxable profit, unless you choose to claim the trading allowance instead.
- Check the trading allowance: the £1,000 threshold applies to your total gross trading income across your trades, not separately to each platform.
Managing Fansly and OnlyFans income: when to hire a specialist accountant
Many creators can manage simple records themselves, but specialist help becomes more valuable as income and tax obligations become more complex.
Consider hiring a specialist accountant if:
- Your income comes from multiple platforms and is becoming difficult to reconcile
- Your income is approaching the £90,000 VAT threshold
- You need help applying Fansly reverse-charge VAT correctly
- You are unsure when income should be recognised under cash basis or traditional accounting
- You have several income sources or significant allowable expenses
- You want help preparing your Self Assessment or VAT returns
A specialist familiar with creator platforms can help separate gross income, platform fees, VAT and allowable expenses correctly.
This can reduce reporting errors and give you clearer records as your creator business grows.
Conclusion
Fansly and OnlyFans use the same 80/20 revenue split, but they differ in monetisation tools, payout processing, and VAT treatment.
UK creators must record income correctly, track platform fees separately, and understand their responsibilities for Self Assessment, National Insurance, and VAT.
If you use both platforms, keep clear records for each and combine relevant figures when calculating total turnover and taxable profit. As your income grows or VAT rules become more complex, investing in specialist accounting support becomes highly valuable.